Real Estate Content Calendar with AI

A steady, credible presence on social is one of the few growth levers you fully control: it keeps you discoverable and referable when friends-of-friends start their search, and it reinforces that you understand the market—not just that you have time to post. The old way is a patchwork of sticky notes, spreadsheets, and last-minute Canva sessions—plans that fall apart the moment rates move or the week gets busy, so the feed goes quiet right when consistency matters most.

Figgy ships with a preloaded content calendar skill—one of many workflows tuned for real estate—so you can ask once for a 30-day calendar, next seven days tightened, and tomorrow’s post ready with social imagery when that’s part of the plan. Because the skill is built in, Figgy recognizes the request without you re-explaining the whole playbook, like the hundreds of other real estate–specific skills it can run.

What lands on the calendar

The output isn’t generic filler. The walkthrough shows a mix of fun holidays (think light calendar moments), recurring beats like market reports, and practical timing—for example when stats drop, FOMC meetings, or CPI releases might matter for your audience.

The point is a 30-day view that still leaves room for what actually matters tomorrow. When a real story breaks—like mortgage rates moving for several days in a row—that can reasonably take priority over a whimsical day on the calendar, because your audience cares more about the market than about a throwaway theme post.

Graphics that match how agents actually post

Figgy can lean on up-to-date image models so you are not hopping between separate chat tools to produce creative. In the demo, “tomorrow” becomes a news-flash style graphic: a screenshot from the source article (e.g. Forbes) with a breaking-news template layered on top—closer to the polished green-screen / recap pattern people use on Instagram than a raw screen grab.

Because many people publish from their phone, the flow also includes a QR code so you can pull the asset onto your device quickly. Templates can follow your brand palette (the example uses a blue-and-white look); yours can differ, and you can always ask Figgy to refine the creative further.

Saved in your CRM, not lost in chat

As Figgy works, it can persist the calendar and assets to Figgy’s database / CRM—so content is editable in the product, searchable by date, and available when you want to reference the same storyline elsewhere (for example tying a saved article into email later).

You can adjust entries in the UI or ask Figgy to change them in chat; scheduled dates for the next week stay visible so you can fine-tune without rebuilding the month.

Automation: daily refresh and custom skills

The demo shows turning the workflow into a recurring task—for example running every day at 4 AM so that when you start work you already have an updated 30-day horizon, a tightened seven-day window, and next-day execution with creative where needed.

Once you have customized the process enough, Figgy can save a dedicated skill—documented logic you can revisit and edit, similar to how you’d hand a playbook to someone on your team. You can extend the same idea in one prompt (the walkthrough mentions layering on a monthly email newsletter for your list once the calendar rhythm is working).

Pulling it together

The through-line in the video is continuity: keep a real month-level plan, stay specific in the coming week, and re-rank tomorrow when news outweighs what you scheduled weeks ago—without you redoing the whole calendar by hand.

Watch the walkthrough above, then open Figgy and ask for your own 30-day calendar with the horizons and graphics you care about; use it as a template for how Figgy combines planning, creative, storage, and optional schedules.